OVERVIEW 
The Navy League of the United States (http://www.navyleague.org) is unique among military-oriented associations in that it is a civilian organization dedicated to the education of our citizens, including our elected officials, and the support of the men and women of the sea services and their families.

The objective and purpose of the Navy League is educational and motivational.  We must acquire and display before the citizens of our country information as to the conditions of our naval and maritime forces.
SITUATION 
The Navy League of the United States seeks a comprehensive solution to provide an effective web presence for each NLUS Council.  This would include a cost effective infrastructure (application and site hosting) to create a web presence that will follow the NLUS digital brand strategy, provides an easy to update content system, e-commerce and online marketing, while integrating with the NLUS website.

Of the current 250 Navy League councils worldwide, 114 councils maintain web sites.
2012 GOALS 
Goal #1: Council Web Sites: Promote and encourage all Navy League councils to develop a web site.  Councils are recommended to utilize the listed Participating Service Providers as they are familiar with requirements for Navy League council websites.
    a) Council web site projects should include development of a consistent council web site template, inclusion of web development software for council use, generic e-mail for council officers, branding issues - color, fonts, margins, pictures, etc., establishing performance metrics to track web site effectiveness and revenue.

    b) ITC will continue to offer assistance to councils with existing web sites for improvement.
Goal #2 - Navy League Online Community: Continue to monitor and make recommendations to the council membership reports in the Navy League “Online Community” for the benefit of the councils.

Goal #3 - Services: Provide remote assistance to the Navy League Headquarters staff as needed or required.

Goal #4 - Council Annual Report: Build On-Line Report and HQ Database in conjunction with History Project.

Goal #5 - Navy League History Project: Assist National Historian with the Navy League History Project as needed or required

Goal #6 - Social Networking: Promote and encourage the use of social media to bring the Navy League community together and increase the Navy League presence to those outside the community.